This concise practical textbook clearly explains how to go about developing and implementing a global strategy for any organization from Born Global start-ups to more established large companies struggling to manage their global extensions to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely this volume brings together multiple tools models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry mergers alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book developed and tested by the author. |Managing Global Strategy Developing an Effective Strategy in International Business | Business
