International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into and doing business within the world’s fastest-growing economies. The authors multi-cultural seasoned experts in accounting finance law and strategy stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature the authors highlight opportunities risks and proven techniques for market entry. Primarily written to inform undergraduate and postgraduate business students the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential. |International Business Growth Strategies for Emerging Markets Creating Sustainable Entrepreneurial Expansion
