Business And The Metaverse

Business and the Metaverse: Opportunities and Challenges in Management, Economics and Finance offers a comprehensive, evidence-based exploration of the metaverse as a disruptive environment for economic, managerial, and financial activity. Drawing on interdisciplinary research, this book bridges theoretical perspectives with real-world applications, making it an essential resource for academics, policymakers, and business professionals alike. At its core, the book investigates the metaverse as more than a technology-framed not merely as virtual reality but as an integrated platform for human interaction, business development, and socio-economic activity. Readers will find in-depth analyses of the determinants driving enterprises into virtual worlds, a typology of companies adopting the metaverse, and the challenges of marketing communications in immersive environments. It also addresses pressing concerns such as privacy, security, stakeholder expectations, and regulatory frameworks...