Springer Nature
Marketing Cases From Emerging Multinational Enterprises (Emnes)-image

Marketing Cases From Emerging Multinational Enterprises (Emnes)

Leggi la descrizione completa
Miglior prezzo disponibile
249,99$
Springer Nature · Spedizione gratuita
Vedi Offerta
Prezzi aggiornati
Specifiche
MarcaSpringer Nature
CondizioneNuovo
Descrizione
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.

Storico prezzi

Ricevi una notifica se il prezzo scende

Ti invieremo un'email quando il prezzo di questo prodotto diminuirà.

  • Aggiornamenti dei prezzi in tempo reale
  • Oltre 50 negozi monitorati
  • Avvisi gratuiti di calo prezzo
  • Solo negozi verificati

Avvisami quando il prezzo scende sotto: 249,99$

Ho letto e accettato i informativa sulla privacy.

Prodotti simili

Una selezione di prodotti che potrebbero interessarti. Guarda tutti

Marketing Cases From Emerging Multinational Enterprises (Emnes) 249,99$ Marketing Cases From Emerging Markets 39,99$ Emerging-Market Multinational Enterprises In East Central Europe 109,99$ Multinational Corporations From Emerging Markets 54,99$ Multinational Companies From Emerging Economies 54,99$ Services Marketing Cases In Emerging Markets 79,99$ Strategic Marketing Cases In Emerging Markets 54,99$ Instructor's Manual For Strategic Marketing Cases In Emerging Markets 39,99$