Alter Ego Technofruit Color Semi-permanent Hair Dye 7/44, 100 ml format, the ideal solution for chi who want a vibrant and long-lasting color without long-term commitments. Thanks to the innovative formula based on fruit extracts, it protects and nourishes the hair fiber during application, giving una intense and even shine. Easy to use, it guarantees personalized results with rich and deep shades, perfect for enhancing any style. The dye does not contain ammonia, reducing irritation and stress to the hair, making it ideal even for chi with sensitive scalp. By choosing Alter Ego Technofruit, you get a semi-permanent color that combines professional performance and naturale care, enhancing your hair with a luminous and healthy-looking effect.