RICERLets embrace the irony of the Ricer. A watch that does the opposite of what the term suggestswhere precision trumps flash. The watch captures Americas import tuner culture, born from creativity over conformity. What started as a mockery in Southern Californias streets became a celebration of individuality and ingenuity. The sunray blue dial nods to this once-cool reception, now a symbol of passion-driven automotive art. Ricer is more than just a timepiece its a tribute to a culture that transformed the small, efficient into a canvas for self-expressionwhere every detail counts, and nothing is ordinary.
