Media Management And Artificial Intelligence Understanding Media Business Models In The Digital Age | Business

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution from recommendation engines to synthetic humans from video-to-text tools to natural language models. AI is really the change agent of the media industry answered a natural language generation model when AI was ‘asked’ about the subject of this book. It will open incredible opportunities. This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games Streamers Social Networks Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making including Scripted Entertainment Factual Content Marketing Creators and Music. Finally ‘Pioneers’ covers emerging sectors of Podcasting Esports the Metaverse and other AI-driven developments. Then in each chapter a standard value creation model is applied mapping a single sector through development production distribution and monetisation. Diverse case studies are analysed from India Nigeria South Korea South Africa France the Netherlands the US the UK Denmark and China – around creative entrepreneurship revenue models profit drivers rights and emerging AI tools. Questions are provided for each case whilst chapter summaries cement learning. Applied and technology-focused this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment Media and Technology. Online resources include chapter-by-chapter Power Point slides and an Instructor’s Manual with further exercises and case studies. |Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age | Business