Oro Puro Illuminating Hair Mask The formula based on Keratin and Argan Oil detangles, softens and nourishes the hair Gives silkiness, shine and vitality Eliminates the frizzy effect Use: Apply to wet hair on lengths and ends, leave on for 3-5 minutes and rinse. Over time, hair loses vitality, body and shine, and needs an intensive treatment to restore its beauty. The Oro Puro Mask detangles, softens and nourishes the hair, eliminating the frizzy effect. After applying the mask, the hair is silky, shiny and easy to comb.