Davines's Oi Shampoo Absolute Beautifying Shampoo harnesses the transformative properties of Roucou Oil to nurture hair into a state of softness and radiance. This active ingredient deeply hydrates and fortifies each strand, offering natural UV protection while effectively cleansing impurities. Its lightweight, milky formula ensures that hair is left silky, shiny, and full of vitality. Enhanced with beta-carotene and antioxidants, the shampoo supports hair strength and natural body. Free from parabens and sulfates, and committed to being vegetarian and cruelty-free, it provides a premium and conscientious choice for those seeking truly beautiful hair.