Wella Koleston Perfect ME⢠Rich Naturals 10/97 is a permanent hair color that guarantees natural and luminous results. Thanks to its advanced formula, it ensures una full coverage of gray hair and long-lasting chromatic intensity in the tempo. This product stands out for its ME⢠technology, which combines pure pigments with una innovative cream, offering una uniform color and respect for the hair fiber. The 10/97 shade, a very light blonde with intense highlights, gives shine and depth, enhancing every hair type. Perfect for chi who wants a naturale yet defined look, Koleston Perfect ME⢠Rich Naturals combines professional performance and hair care, ensuring an effective chromatic transformation with impeccable results.