The coloration inoa d'oxydation without ammonia from L'Oréal Professionnel Paris. | INOA, the luxury coloring experience powered by oil, ammonia-free, and personalized thanks to its technology. The new INOA offers us una revolution in the world of professional coloring. 12 years after its launch, INOA now has una new formula, una new image and una new professional diagnostic experience New formula | INOA has una exclusive patented technology with oil delivery system, ODS (for its acronym in English: Oil Delivery System), a unique engine based on una unparalleled shape with una 60% oil concentration, which guides the pigments inside the hair. With the new INOA we now achieve even more professional results: | - Up to 100% coverage of grey hair - Vibrant colours at alto Impact - Visibly improved hair quality - 48% shinier hair*. | - Vegan formula **. | - More manageable formula. | - Easier and faster mixing ***. | New image | INOA has una A new image, a new package, more professional, more premium, and above all, more sustainable. We now have a tube made from 95% recycled aluminum and have incorporated a QR code into all packages for direct access to educational content. INOA [id] | INOA now has a new diagnostic tool available within the My Hair Style Pro App: INOA [ID] *Instrumental test vs before coloring | **Vegan formula: no ingredients or derivatives of origin animale Instrumental test vs. previous INOA
