Managing Innovation

The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors. Fully updated with new data, new methods, and new approaches, the eighth edition of Managing Innovation emphasizes real-world application over abstract theory. Numerous practical and experience-tested processes, models, and tools help students develop a productive innovation management mindset, accompanied by a wealth of case studies and examples illustrating that successful innovation management is much more than managing a single...