The Art of Fragrance Inspired by the Richness of Arabian Heritage | What if a perfume could tell the story of the ancient Arabian masters? L'eau de parfum Lattafa Pride Art of Arabia transports you to the world of oriental traditions and culture. This enchanting and aromatic fragrance draws inspiration from the rich heritage of Arabia to create a composition full of strength, elegance and refinement. Wrap yourself in a perfume that will transport you to distant and mysterious lands.