Vivid & Intense Pigmentation:Delivers rich, one - swipe color that stays vibrant all day.Ultra - saturated Hues:Create a striking, high - impact look with every application. All - Day Long - lasting:Resists smudging, fading, and transfer for up to 12 hours.Kiss - proof & Transfer - resistant:Maintains its perfect look through meals and kisses. Nourishing Ingredients:Enriched with Shea Butter, Vitamin E to hydrate and protect lips.Moisturizing Formula:Prevents dryness, leaving lips soft and supple..syi