Celebrated musician and entertainer Lizzo wowed audiences and left many âfeeling good as hell.â Notwithstanding her collectiveâfat, Black femaleâ identity she catapulted into mainstream success while redefining the social script for body size, race, and gender. This book explores a tale of two narratives: Lizzoâs self-curated, fat-positive identity and the mediaâs reaction to an unabashedly proud fat, Black woman. This critical analysis examines how Lizzo challenges fatphobia and reconstitutes fat stigmatization into self-empowerment through her strategic use of hyper-embodiment via social media, and the rhetorical distinctions between Lizzoâs self-curated narrative via social media and those offered about her in print media. In part, Lizzoâs bodily flaunting is argued as a significant rhetorical act that emancipates her identity of fatness and reframes the negative tropes of (fat) Black women typically curated in American culture.