Avlon's KeraCare Moisturizing Shampoo gently cleanses while restoring a radiant shine to damaged hair. This sulfate-free formula, enriched with Hydrolyzed Wheat Protein, shields hair from UV rays and reduces color fading.With a rich lather, it detangles and softens each strand, making hair more manageable and easier to style. A blend of conditioning agents and natural botanicals leaves hair feeling silky and deeply moisturized after every wash.