Purple Crush for Blonde Shampoo by John Frieda | Transform your blonde, eliminating brassy tones and transforming them into una Fresh blonde. Benefits: | Purple shampoo for daily use, with crushed purple pigments, gradually neutralizes yellow and orange tones without overloading una Bright, radiant blonde between salon visits. Safe to use on natural hair, colored blonde, platinum, and lightened brown hair. Formula without peroxide or ammonia. | Silicone-free. Paraben-free.