Understanding Strategic Analysis A Simple Guide To Choosing Developing And Implementing Business Strategy | Business

Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis strategy development decision-making and implementation. The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation how to identify and choose between the various strategic options and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole. Refreshing and concise this text provides valuable and practical reading for postgraduate MBA and executive education students of strategic management as well as practising managers in organisations of all sizes. Online resources include a short Instructor’s Manual chapter-by-chapter Power Point slides and a test bank of exam questions. |Understanding Strategic Analysis A Simple Guide to Choosing Developing and Implementing Business Strategy | Business