Burberry Presents Hero, The First Fragrance by Riccardo Tisci for Burberry. A new masculine spirit exploring the domestic codes of duality and the power of the kingdom animale. A man in search of transformation and metamorphosis as a new modern hero The vision of Burberry On modern heroism, it challenges traditional stereotypes of masculinity and allows men to transform themselves, to find the courage to embrace who they truly are, to become extraordinary. With a positive and heroic protagonism, man and horse are reflected in their movements, overcoming their physical limitations to transform themselves into una mythical creature, una A metaphor for personal transformation. A new man. A hero. | Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity. | The fragrance of Burberry Hero It is a captivating combination of strength and freshness, representing the duality of power and sensitivity of the modern man. Fresh, light, and bold, the fragrance is enriched with sparkling bergamot and strengthened by juniper and black pepper. Juniper, a classic British ingredient in the perfumer's palette, brings una vibrant freshness to the fragrance, and is deepened by a trio of warm cedar oils sourced from three different mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia. The bottle of Burberry Hero And una modern reinterpretation of the fragrance of Burberry by Riccardo Tisci, with the TB monogram embossed for the first time. Strong and modern, like the fragrance it carries, its angular shape is una abstract reinterpretation of a horse's hoof, engraved with the logo Burberry curved.