"Digital Transformation And Innovation In Tourism Events | Business

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding marketing content marketing sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions experiences information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism culture hospitality and marketing and as well as destination planners managers of tourism destination marketing organizations regulators standards and certification bodies local tourism board authorities and policy makers. |Digital Transformation and Innovation in Tourism Events | Business