Fundamentals Of Online Research Methods

This practical guide provides structured knowledge on selected contemporary online research techniques essential for conducting scientific research utilizing modern digital tools and artificial intelligence technologies. Organized into four thematically interrelated chapters, the work systematically guides readers from fundamental methodological issues to practical applications of online research.First, it explains the methodology and techniques of online research, covering both classical tools, such as online surveys and virtual interviews, and more advanced methods, including digital ethnography, web-scraping and online discussion monitoring, while also addressing the adaptation of traditional research methods to the specific conditions of digital settings. Second, it presents the practical aspects of applying artificial intelligence and data management in online research, highlighting ethical considerations, responsible data collection and analysis practices and the potential for...