The brainchild of jump rope expert Bobby Hinds, the Lifeline Beaded Jump Rope engages the full bodyâfrom shoulders and arms to core, hamstrings and calvesâto burn calories and improve speed, agility and strength. Durable and adjustable to be perfect for both beginners and high-level athletes, use it for repetitive movements like jumps, skips, running and hops to achieve peak cardiovascular fitness as well as dynamic coordination, balance and mental toughness. Lifeline Beaded Jump Rope Red/Black - Hand Exer. Equip. at Academy Sports