Doing Academic Research A Practical Guide To Research Methods And Analysis

Doing Academic Research is an accessible guide to research focusing on the social sciences humanities and business. It approaches research as a process steering readers through the beginnings of topic choice through choosing methods samples and then sharing their results. The book guides readers through six methods in detail (interviews focus groups surveys textual analysis content analysis and critical discourse analysis) providing enough information to successfully choose and conduct each method. It also covers observational methods like ethnography experiments and meta-synthesis explaining when and why a researcher might choose those methods. It then shows readers how to analyze both qualitative and quantitative data with tips and tricks to make the process more intuitive and concludes with a discussion of how to effectively write present and publish research. The chapters also include additional material ranging from discussions of ethics connected to specific methods suggestions on how to work effectively with libraries and ways to use artificial intelligence tools in the process. A selection of online resources are also available with websites videos selected bibliographies and other guides to deepen understanding of the content. This book is perfect for both undergraduate and graduate students as well as professional academics and researchers looking to expand into additional methods or refine their understanding and approach to the ones they currently use. Additional resources are available at https://doingacademicresearch.com/. |Doing Academic Research A Practical Guide to Research Methods and Analysis