Persuasion Social Influence And Compliance Gaining

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way students are introduced to the practice of social influence in an array of contexts (e.g. advertising marketing politics interpersonal relationships social media groups) and across a variety of topics (e.g. credibility personality deception motivational appeals visual persuasion). The new edition features cutting-edge material on artificial intelligence deepfakes influencers misinformation disinformation malinformation and political polarization. It also features a wealth of practical real-life examples of the concepts presented including intercultural applications. Presenting empirical research in a reader-friendly and accessible style this is the ideal textbook for courses on persuasion in communication psychology advertising and marketing programs. Instructor and Student Resources include an Instructor’s Manual in-class exercises and instructional materials links to online video clips a test bank and Power Point slides. They are available online at www.routledgelearning.com/persuasion. |Persuasion Social Influence and Compliance Gaining