This book reconceptualises the idea of “post-truth”. It does not limit the domain of post-truth to the production factories of fake news. Drawing on examples such as Trump War on Terror anti-vaccination climate change denial denial of scientific facts about smoking and so forth it analyses the concept through a new theoretical lens which focuses on the specificity of post-truth discourses. Further the volume develops a guide to operationalise post-truth discourse and makes use of Pakistan as a case study to illustrate post-truth discourses in Pakistani newspapers and implements an experiment to measure the effects of post-truth rhetoric on political attitudes. The volume will be essential reading for students scholars and researchers of media and communication studies politics and South Asian studies. |Towards a New Paradigm on Post-truth | Asian Studies