Pro Itch Control Body Cleanser from Cetaphil. | Daily body wash that hydrates and soothes atopic, very dry, and sensitive skin. Benefits: | Cleanses skin without drying or irritating, relieves dryness and itching, and strengthens the skin barrier of atopic and very sensitive skin. | Formulated with Filaggrin technology, which helps maintain hydration. naturale Cleanses skin without drying or irritating, relieving itching in atopic skin. Filaggrin technology maintains hydration. naturale Highly tolerable. | Ideal for use on infants, children, and adults. Hypoallergenic, fragrance-free, and syndet-free.