"Routledge Handbook Of The Business Of Women's Sport | Sport & Leisure

Combining knowledge from sport management marketing media leadership governance and consumer behavior in innovative ways this book goes further than any other in surveying current theory and research on the business of women’s sport around the world making it an unparalleled resource for all those who aspire to work in or understand women’s sport. Featuring international perspectives with authors from North America South America Europe Asia and Oceania and insightful in-depth profiles of real leaders within different sectors of women's sport in the global sport industry the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties businesses teams and athletes. Innovative case studies show how societal issues such as gender power and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business and useful supplementary reading for researchers and advanced students working in sport business sport management mainstream business and management or women’s studies.|Routledge Handbook of the Business of Women's Sport | Sport & Leisure