1 John 4:9-10 (NIV). "This is how God showed His love among us: He sent His one and only Son into the world that we might live through Him. This is love: not that we loved God, but that He loved us and sent His Son as an atoning sacrifice for our sins.". This passage highlights the incredible love of God for us, demonstrated through the sacrifice of His Son, Jesus, who came to offer us life and forgiveness. It emphasizes that God loved us first, even before we could love Him back.