eCosmetics is an authorized retailer of Good Dye Young. THE FACTS: True, hot-pink with bright warm undertones Semi-Perm 16-24+ washes Most vivid on level 10 hair Combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Ours do not damage the hair, in fact theyu2019re super conditioning with a high-quality cream base that acts like a hydrating hair mask with essential oil benefits.