Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional high-quality video content in today’s competitive media landscape. The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design adopt a holistic approach to the media production process and craft a distinct idea for a project’s intent and form. In five in-depth chapters the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments particularly those requiring effective marketing and advertising-oriented content.|Essential Knowledge for the Aspiring Media Professional | Mass Communic./Journalism
