Bringing together leading scholars from media studies and digital sociology this edited volume provides a comprehensive introduction to digital media metaphors unpacking their power and limitations. Digital technologies have reshaped our way of life. To grasp their dynamics and implications people often rely on metaphors to provide a shared frame of reference. Scholars journalists tech companies and policymakers alike speak of digital clouds bubbles frontiers platforms trolls and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection structured in three parts explores metaphors across digital infrastructures content and users. Within these parts each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so the book engages not only with the technological but also the social political and environmental implications of digital technologies and relations. This unique collection will interest students and scholars of digital media and the broader fields of media and communication studies sociology and science and technology studies. |Digital Media Metaphors A Critical Introduction
