Pure Gold Illuminating Hair Mask The formulation based on Keratin and Argan Oil detangles, softens and nourishes the hair. Gives silkiness, shine and vitality. Eliminates the frizz effect. Use: Apply to wet hair on lengths and ends, leave on for 3-5 minutes and rinse. As the tempo Hair loses vitality, body, and shine, and requires an intensive treatment to restore its beauty. The Pure Gold Mask detangles, softens, and nourishes hair, eliminating frizz. After applying the mask, hair is silky, shiny, and easy to comb.