Alter Ego Technofruit Color Semi-permanent Hair Dye 100 ml, shade 4/17, the ideal solution for chi who wants a vibrant and original color without compromising hair health. Innovative formula enriched with nourishing ingredients that give shine and softness, ensuring una intense and long-lasting color for up to 20 washes. Easy to apply, it delivers professional results directly at home, allowing you to experiment with sophisticated and modern shades. Perfect for chi who wants to change their look in a modo temporary way, without long-term commitments, keeping hair vital and protected. Alter Ego Technofruit combines performance and care, offering an exclusive and personalized color experience, ideal for expressing your creativity in a modo simple and safe way.