Oribe's Bright Blonde Essential Priming Serum boosts the radiance of blonde and platinum hair, effortlessly banishing brassiness. Its blend of violet and pearlized pigments delivers a luminous shine that leaves hair feeling soft and looking brighter.Enriched with Oribe's Signature Complexu201au00c4u00eeWatermelon, Lychee, and Edelweiss Flower extractsu201a Aithis serum replenishes moisture and enhances hair's elasticity. Chamomile, Lavender, and Lemon extracts protect the hair up to 450u00b0F, keeping hair healthy and vibrant.