Exploring Public Relations And Management Communication

About the authorsForewordPrefacePublisher's acknowledgementsPart 1 The context of public relations1. Public relations origins: definitions and history2. Public relations and the media3. Digital and social media4. Public relations and democracy5. Community and society: corporate social responsibility (CSR)6. Intercultural and multicultural context of public relations7. Role of the public relations practitionerPart 2 Public relations theories and concepts8. Public relations theories: an overview9. Strategic public relations planning and management10. Public relations programme research and evaluation11. Corporate image, reputation and identity12. Public relations, propaganda and the psychology of persuasion13. Public relations' professionalism and ethicsPart 3 Public relations specialisms14. Media relations15. Internal communication16. Managing community involvement programmes17. Issues management18. Crisis public relations management19. Public relations and the consumer20....