FLORIS LONDON Jermyn Street EDP 100 ml Jermyn Street Eau de Parfum is a tribute to what was the environment of the family business of Floris for almost 300 years: its headquarters at 89 Jermyn Street and London. The fragrance, like its inspiration, evokes a refined elegance made of class, style and discretion and wants to celebrate not only the world in which Floris is immersed in which it creates and proposes its fragrances, but also the originality and emotions typical of this place. In 1730, the year in which it was born Floris, Jermyn Street was a small universe of enterprise, bustling activity and welcoming contributions from across the British Empire that provided new knowledge and great opportunities. Almost 300 years later we can see that very little has changed. The thoughts of the House Perfumer Floris it therefore goes to the copper stills of the distilleries and to the notes of an excellent gin with a splash of lemon, the unmistakable aroma of Gin Tonic, the most British drink (and anti-malarial drug) by definition, which has hovered in the Pubs and Clubs of London since the 18th century. The Jermyn Street eau de parfum begins with an exuberant burst of citrus and green notes combined with a persistent, intense and virile vetiver that pervades it from its first scents to the base notes. The whole is supported by a heart that, in addition to the essential juniper, has a surprising contemporary twist of coriander, also a subtle tribute to the traditional production of the best gins. Its green notes recall the London Plane, the most beloved London tree, which still stands proudly in front of the shop today Floris of Jermyn Street. Amber, cedarwood and musk are expertly added to represent the delicate scent of fresh cotton used by the renowned shirtmakers that have settled in the street over the years, an essential stop for exclusive shopping and an icon of British Style. Classic and modern at the same time, the new unisex eau de parfum by Floris tells us about a unique street, its role in the life of Londoners and its unparalleled dynamism throughout the centuries. Jermyn Street was named in 1664 after Baron Henry Jermyn, an influential politician and the first Earl of St. Alban, also known as the “Father of the West End” because he was responsible for the development of the refined London neighborhood that embraces Jermyn Street. Olfactory Family: Citrus Woody Top Notes: Bergamot, Mandarin, Green Vetiver, Violet Heart Notes: Coriander, Vetiver, Artemisia, Juniper Berries Base Notes: Amber, Cedar, Musk, Vetiver EDP 100 ml
