The Power Of Persuasion

»Eine methodisch höchst reflektierte und sehr gut lesbare, insbesondere aus medienhistorischer Sicht auf das in puncto Kaufmannskorrespondenzen bislang noch kaum beleuchtete 'Jahrhundert des Briefes' (Steinhausen) enorm ertragreiche, weiterführende Untersuchung.« Regina Dauser, Jahrbuch für Kommunikationsgeschichte, 25 (2023) »Overall the book demonstrates what it is possible to learn from an untouched archive by following the logic of contemporary merchants and staying close to sources, not only in their content but also in their materiality. Haasis reached a balance between, on the one hand, respecting the original material and, on the other, convincingly placing this material in the broader context of eighteenth century commercial culture and practices.« Elisabeth Heijmans, H-Soz-u-Kult, 30.03.2023 »A remarkable addition to business, economic and maritime history. Although not everyone will be convinced by its distinctive approach, the archival work provides a unique window into...