Alterna Infinite Color Hold Shampoo is a color-holding shampoo for dry, color-treated hair. A hydrating shampoo that minimizes color fading and is perfect for straight, wavy, and curly hair. Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fading while replenishing lost moisture. Formulated with caviar extract and Dual Capture Complex, which provide una Powerful color protection and intense hydration, this color-retaining formula is clinically proven to maintain color vibrancy and shine for 70 days when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum (versus untreated hair). Free from SLS/SLES*, parabens, phthalates, DEA/TEA, and synthetic dyes. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate
