It's A 10's Coily Miracle Hydrating Shampoo transforms coily hair with a deeply moisturizing touch. Infused with coconut oil, shea butter, and vitamin E, it leaves hair soft, shiny, and vibrant.This hydrating formula removes buildup and fights frizz, resulting in more defined and bouncy curls. Safe for color-treated hair, it also provides antioxidant and UV protection, keeping your coils polished and healthy.