Alter Ego Technofruit Color Semi-permanent Hair Dye, 100 ml, shade 4/72, the ideal solution for chi who wants a vibrant and long-lasting color without compromise. Thanks to its innovative formula enriched with natural fruit extracts, it gives intense shine and una even coverage, respecting the struttura of the hair. Easy to apply, it gives a luminous effect and deep shades that gradually fade without leaving residue, offering maximum freedom of change. Perfect for chi looking for a personalized and refined look, this semi-permanent dye nourishes the hair, preventing dryness and maintaining softness. Alter Ego Technofruit Color is the perfect choice to express your creativity with a professional and long-lasting result.