Routledge
The Platformisation Of Consumer Culture A Digital Methods Guide
Specifiche
MarcaRoutledge
CondizioneNuovo
Descrizione
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts strategies and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook Spotify or Trip Advisor) as well as emerging trends in digital consumer culture (such as the consumption of nostalgia the radicalisation of taste or ephemeral consumption). |The Platformisation of Consumer Culture A Digital Methods Guide
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