It has taken platforms only twenty years to become digital economy hubs. They have changed markets enterprises and society. They have expedited communication collaboration and trade for consumers winning their attention and collecting their data. In doing so they have made processes products and industries obsolete and disrupted the expectations and behaviours of market players. This raises the question are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic managerial social and political aspects are analysed and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position including in the international supply chain and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland USA and China the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection prepared by scholars from the SGH Warsaw School of Economics will be valuable to researchers and academics across the fields of strategic management marketing innovations international business and the digital economy. |Disruptive Platforms Markets Ecosystems and Monopolists | Business
