99, Regent Street by Hugh Parsons of Perfume 99, Regent Street Hugh Parsons is a tribute to the historic London street, a symbol of the duality between the old and the new, the modern and the artisanal. This fragrance captures the essence of the man who loves vintage but does not give up modernity, a man of great class and dynamism, who wants to stand out in a refined and unobtrusive way.