The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses. Key features of this book include: A step-by-step sequential approach detailing the typical entrepreneurial journey. Non-technical introduction to the basic business functions including budgeting accounting marketing and more A readable and accessible beginner’s guide to entrepreneurship and business start-up Written in a refreshingly personal style this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.
