L'oréAl Professionnel Inoa Permanent Hair Colour - 7.31 Golden Ash Blonde 60Ml

iNOA - Luxurious Ammonia-free hair colour experience powered by Oil. The unique patented Oil Delivery system technology gives high impact colour, up to +48% shinier results and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage and up to 3 levels of lift. It's vegan formula is fluid and manageable. It is fast and easy to apply, easier to mix, rinse and extend to the lengths for better application. vs. before colouration. Vegan formula: no animal derived ingredients or by-products.***vs previous iNOA.