"The Routledge Handbook Of Nonprofit Communication | Communication Studies

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory research and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation marketing and communication management; the third focuses on nonprofit organizations’ strategic communications strategies and discourses; and the fourth assembles campaigns and case studies of different areas of practice causes and geographies. The handbook is essential reading for scholars educators and advanced students in nonprofit and NGO communication within public relations and strategic communication organizational communication sociology management economics marketing and political science as well as a useful reference for leaders and communication professionals in the nonprofit sector. |The Routledge Handbook of Nonprofit Communication | Communication Studies